01 / OPERATING SYSTEM FOR HOME SERVICE BUSINESSES

Your team is buried in admin work.
We dig them out.

Surge installs AI workflows that automate the back-office work eating your team's day, then turns on the marketing infrastructure to fill the pipeline they can finally answer.

Trusted by home service operators running on
JOBBERHOUSECALL PROFIELDEDGE+ MORE
02 / THE PROBLEM

The phone isn't the problem.

Most home service businesses don't have a lead problem, they have a back-office problem. The estimates that don't get sent. The follow-ups that drop. The reviews that never get asked for. The leads that ring through to voicemail at 7 PM.

Pouring more leads into that bucket doesn't fix the bucket. It just spills faster.

03 / WORKFLOW BUILDS

We build AI workflows where your team already works.

ESTIMATE DRAFTING

AI drafts the estimate from notes; office manager reviews and sends in 90 seconds.

FOLLOW-UP CADENCES

Every estimate gets a 7-touch sequence whether or not your team has time.

QUALITY SCORING

Every job auto-scored on completion data; flags problems before reviews go bad.

DAILY REPORTS

Owner gets a Monday-morning operations brief; no spreadsheets to assemble.

LEAD INTAKE

Inbound calls and form fills auto-routed, qualified, and scheduled.

Home service technician using an AI-drafted estimate workflow on a tablet, on a residential roof in Phoenix at sunset
04 / MARKETING INFRASTRUCTURE

We make you findable on every search Google and AI run.

GOOGLE BUSINESS PROFILE

Posts, photos, questions and answers, review cadence. Daily presence, weekly rank gains.

AI SEARCH OPTIMIZATION

ChatGPT, Copilot, Google AI Overviews. The searches Google cannot show you in Search Console.

REVIEW SYSTEMS

Text-triggered review requests, response automation, reputation monitoring.

ATTRIBUTION

Call tracking, Google Analytics, ad-spend-to-job tracking. Every dollar in maps to a dollar out.

Pool service technician walking to a residential pool with a branded service truck visible in the driveway
05 / METHOD

Fix the back-office. Then turn on the lead engine.

01
SNAPSHOT

Free 5-minute intake. Personalized brief in your inbox in 10 minutes.

02
WORKFLOW BUILDS

We install the AI workflows that give your team their day back.

03
MARKETING INFRASTRUCTURE

We turn on the lead engine they can finally answer.

06 / ENGAGEMENTS

Who we work with.

Restoration technician in protective gear examining water-damaged drywall in a residential interior
ACTIVE ENGAGEMENT, PHOENIX AZ
BLACK WOLF ROOFING

Workflow builds: office manager freed of 5 to 8 hours per week of repetitive admin.

Marketing infrastructure: Google Business Profile and AI search visibility. Driving more inbound traffic and rank gains.

BUILD-OUT IN PROGRESS
ACTIVE ENGAGEMENT
REHAB RESTORATION

AI fluency across the team, smoother workflows, improved data accuracy and integrity.

Time freed for higher-revenue activities and stronger operational integrity.

BUILD-OUT IN PROGRESS
07 / STANCE

Why this works.

STRATEGY AND EXECUTION

Most agencies hand you a strategy deck and disappear. Surge ships the workflows behind the strategy. Same hands, same session.

PRODUCTIZED METHODOLOGY

Every engagement runs the same system. No bespoke chaos. No starting from zero.

BUILT FOR HOME SERVICE

Every workflow, every cadence, every benchmark is calibrated to home service operations specifically. Generalist agencies cannot match this.

AUSTIN BROOKS, FOUNDER, SURGE ADVISORY. MESA, AZ.

See where you're losing time and revenue.

5-minute intake. Personalized Surge Snapshot in your inbox in under 10 minutes.