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Delivered Surge project
01 / a $5M+ roofing company in Arizona

Monday's numbers used to cost half a day.

The owner's weekly picture lived in five systems and cost half a day to assemble, and the company was invisible in the towns its crews actually drove to.

Built by Surge, live in a client's business, measured as described.

5
systems pulled onto one page, refreshed daily
6
city pages built, live, and indexed
02 / Starting condition

The owner's weekly picture lived in five systems. Getting one honest view meant somebody copied figures into a spreadsheet on a weekend, and by the time it was done it was describing last week.

03 / What Surge did

One page that pulls from all five systems and refreshes every morning before the owner is awake: leads, sold work, pipeline, and margin by branch. Nobody compiles anything.

Six city pages and the local search setup underneath them, so the phone rings from the towns the crews actually drive to.

04 / Result, at the confidence the evidence supports

The owner opens one page and knows how the company is doing. The half-day of copying is gone and the numbers stopped being a week old.

05 / Systems involved
  • JobNimbus
  • QuickBooks
  • Call tracking
  • Google Business Profile
  • The company's website
06 / How it was measured

Every dashboard tile was spot-checked against its source system at launch. City pages were verified live and indexed by fetching each URL and checking the index.

07 / Limitations

No traffic, ranking, or lead attribution is claimed from the city pages. No AI-search baseline was recorded before they went live, so no AI-search outcome can be attributed to them.

The dashboard reports what the systems contain and says where data is missing.

Anonymization

Same company as the follow-up case study, same locked descriptor.

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