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01 / SEO and AI-Search Visibility Sprint

Ninety days of documented work to be found in Google, Bing, Google Business Profile, and AI search, measured against a baseline you agree to first.

Buyers ask Google, and increasingly ChatGPT, Gemini, and Copilot, who to call. Most local businesses have no idea whether they appear in those answers, and no baseline to know if anything changes.

The vendors selling AI visibility mostly promise things no platform documents. What the platforms do document is eligibility: crawlable pages, a complete Google Business Profile, consistent business information, and content that answers real questions. That is what the sprint does, and it measures the rest honestly.

02 / What changes
  • A dated baseline and a scorecard, so progress is visible instead of asserted.
  • Every documented eligibility step done correctly and completely, across Google, Bing, and the AI crawlers.
  • Monthly reporting from your own instruments, and an end-of-sprint roadmap that says what to continue and what to stop.
03 / How the workflow runs

Six steps, and a person on the controls at step five.

Every Surge workflow runs the same shape: something triggers it, it qualifies or processes, it updates your system, it talks to the customer in your voice, it hands anything uncertain to a person, and it measures what changed.

  • Baseline memo with screenshots across search, local, and an agreed AI prompt set
  • Crawler and CDN audit so the crawlers that govern AI-search inclusion are allowed
  • Google Business Profile completion and posting cadence
  • Three priority local-market pages with real local detail
  • Monthly prompt-set monitoring with repeats
  1. 01Trigger

    Baseline first

    Search, local, and AI-search position recorded with dates before anything changes.

  2. 02Qualify or process

    Fix eligibility

    Crawlability, indexation, Bing verification, crawler access, stray tags.

  3. 03System update

    Update the assets you own

    Profile, service pages, three local pages, structured data, citations, one article a month.

  4. 04Customer communication

    Reach the buyer

    Pages that answer real questions and a profile that reads as an active business.

  5. 05Human escalation

    You approve

    Every page, post, and factual claim is approved by you before it publishes.

  6. 06Measurement

    Re-measure at 90 days

    Scorecard against the baseline, confounders stated, roadmap for what comes next.

04 / A managed sprint, not a build

This is a managed service with a defined 90-day scope, monthly reporting, and an optional continuation. It is not a build you own at the end, because visibility is not a thing you can own: it is a position you hold by keeping the work current. What you do own is every page, profile, account, and document the sprint produces.

Monthly

$2,500 per month for three months

Paid upfront

$7,000 when the full 90-day sprint is paid upfront

After 90 days

Optional monthly continuation after the sprint. Ongoing pricing depends on the continued scope.

05 / The 90-day scope
01

Search, local, and AI-visibility baseline

Where the business appears today in Google, Bing, Google Business Profile, and an agreed set of AI-search prompts, recorded with screenshots and dates before anything changes.

02

Technical crawlability and indexation review

Server-rendered content check, sitemap, redirects, stray noindex or nosnippet tags, and the pages each engine has actually indexed.

03

Search Console and Bing Webmaster setup or review

Both verified, both reporting, and the Bing side configured because Copilot and part of ChatGPT retrieval ride the Bing index.

04

OAI-SearchBot access review

Confirming the crawlers that govern AI-search inclusion are allowed through robots.txt and the CDN, and that training bots are handled as a separate, deliberate choice.

05

Google Business Profile setup guidance and optimization

Categories, services, hours, photos, attributes, and a posting cadence, inside Google's guidelines, because the profile is the largest single citation source in Google's AI surfaces.

06

Core service-page optimization

The pages that drive revenue rewritten to answer buyer questions with verifiable specifics, in the business's own voice.

07

Three priority local-market pages

One strong page per priority city, with real local detail, rather than a template with the city name swapped.

08

Structured data where accurate

Organization, person, service, and breadcrumb markup that matches the visible page. Positioned as hygiene, never as the mechanism that produces citations.

09

Entity and business-information consistency

One name, one phone, one address, one service list across the site and the directories the engines read.

10

One authoritative article, guide, or case study per month

Written from the business's real work, with a named author and a real date.

11

Internal-link improvements

So the pages that matter are reachable from the pages that rank.

12

Local citation and profile cleanup

The directories AI engines actually cite, claimed, complete, and consistent.

13

AI-search prompt-set monitoring

An agreed set of buyer prompts run monthly with repeats across the major AI engines, logged as mention rates so noise is visible.

14

Search, GBP, referral, and lead-source reporting

One monthly report, in plain language, from the client's own instruments.

15

End-of-sprint roadmap

What moved, what did not, what to continue, and what to stop.

06 / 90-Day Visible Progress Guarantee

Before the engagement begins, Surge and the client agree on a baseline and a visibility scorecard. If none of the agreed leading indicators improve by the end of the 90-day sprint, Surge will continue the agreed optimization work for up to 30 additional days without an additional management fee.

The guarantee requires

  • Timely access to accounts and the website
  • Timely approvals of recommended changes
  • Implementation of agreed recommendations
  • Accurate business information supplied by the client
  • No major unapproved website changes during the sprint
  • No search-engine penalty caused by preexisting or client-directed activity
  • A clearly documented baseline, agreed before work starts
  • An agreed definition of measurable improvement for each indicator

Ongoing work protects and expands visibility. It cannot permanently guarantee a result that an algorithm controls, and anyone who promises otherwise is guessing. What Surge controls is doing the documented work correctly and completely, measuring it honestly, and showing you the before and after.

Scorecard metrics, agreed before work starts

  • Qualified non-branded search impressions
  • Number of relevant queries producing impressions
  • Local keyword visibility for the agreed service and city pairs
  • Google Business Profile discovery activity
  • Indexed high-value pages in Google and Bing
  • AI-search citation coverage across the agreed prompt set
  • Organic, local, or AI-attributed leads, as recorded in the client's own intake and CRM

Not guaranteed, by anyone

  • Rankings, or any position on a results page for any term
  • Citations or mentions in ChatGPT or any other AI answer
  • A number of leads
  • Revenue

Deliberately not sold

  • An llms.txt file as a visibility tactic. Google has said it does not use one, and the largest log study found almost none are ever read.
  • Page speed sold as AI-search work. Speed matters for conversion; no platform documents it as an AI-search factor.
  • AI rank tracking. Answers are too volatile for a position to mean anything, so the report shows mention rates across repeated runs.
  • Guaranteed inclusion in any AI answer. No platform offers it, so neither does Surge.
07 / Where a person decides
  • You approve every page, post, and factual claim
  • Any change to your business name, categories, or address is approved by you
  • Nothing is submitted to a directory or list without your sign-off
08 / Important limitations
  • No rankings, no citations, no lead counts, no revenue, and no position on any results page are guaranteed
  • Google folds AI-feature clicks into ordinary organic traffic, so AI-attributed leads are measured through your intake question and CRM, and every measured number is a floor
  • Ongoing work protects and expands visibility; it cannot permanently guarantee a result an algorithm controls
09 / Price and timeline

$2,500 per month for three months

90 days

$2,500 per month for three months, or $7,000 when the full sprint is paid upfront. Optional monthly continuation after the sprint, priced to the continued scope.

Full pricing →
10 / Common integrations
  • Google Business Profilevalidate first
  • WordPress
  • GoHighLevel
Tools marked validate first depend on your plan, your installation, or a vendor partner program. Surge confirms them on the Roadmap call before quoting. All integrations →
13 / Questions
Is this a build I own at the end?

You own every page, profile, account, and document the sprint produces. Visibility itself is a position you hold by keeping the work current, which is why this is a managed sprint with an optional continuation rather than a one-time build.

Can you get my business into ChatGPT's answers?

Nobody can promise that, and the platforms say so. What Surge does is make the business eligible everywhere the engines document, put it on the listings and lists they actually cite, and measure monthly whether it appears for an agreed set of prompts.

What does the guarantee actually promise?

That if none of the agreed leading indicators on the scorecard improve by day 90, Surge keeps doing the agreed work for up to 30 more days without an additional management fee, provided the conditions on this page were met.

Do you do llms.txt?

Not as a paid deliverable. Google has said it does not use the file and the largest study found almost none are ever read. Publishing one is harmless; charging for it would not be.

Not sure which of these applies to you?

The Free AI Revenue Roadmap is a 30-minute call and a one-page document naming your three highest-value opportunities. You keep it either way.

Find out where the revenue and the hours are going.

Thirty minutes on a call. A one-page roadmap with your three highest-value opportunities, reviewed by Austin before it is sent. Yours whether or not you hire Surge.