The sales team did not decide how many jobs got booked. The office did.
Everybody believed booked initials were a function of the sales team's skill.
From Austin's employment before Surge. Not Surge client work, and not a Surge measurement.
Austin started on the phones and worked up to running the inside sales team. The best closer still lost jobs to whichever company called the homeowner back first.
Rebuilt how leads were routed, how fast they were answered, and how follow-up was tracked, before touching the pitch.
Response time, not pitch quality, was the variable that moved booked initials. That is why Surge starts with the office and not the salespeople.
- The company's CRM and phone system at the time
Operating experience, not a Surge measurement. No figures are published.
Prior professional experience, not Surge client work.
No numbers are claimed, because none were recorded to a standard Surge would publish.
Anonymization
The company is not named.
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