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Example blueprintRequires stack validation
01 / Scheduling and reminders

Recall and reactivation sequences

Patients and clients overdue for their next visit get a staged, practice-approved recall sequence, and the front desk gets a ranked call list.

The recall list in the practice software is long and nobody works it. Postcards go out once a year. Hygiene chairs sit open while overdue patients drift to whoever texts them first.

A worked example of what would be built. Not a delivered project and not a case study. A worked example of what Surge would build for a practice or spa. Not a delivered project and not a case study; the data path and compliance scope are confirmed on the Roadmap call.
02 / How it runs
  1. 01Trigger

    Recall date passed

    The export or integration shows patients overdue with nothing scheduled.

  2. 02Qualify or process

    Segment by overdue

    Due soon, overdue, and long overdue get different approved messages; exclusions applied.

  3. 03System update

    Log and rank

    Every touch recorded; a ranked call list is produced for the front desk.

  4. 04Customer communication

    Staged reminders

    Short messages by preferred channel with a way to book, and no clinical content.

  5. 05Human escalation

    Front desk calls

    The ranked list each morning; anything clinical goes to the provider.

  6. 06Measurement

    Recall recaptured

    Patients contacted, appointments booked from recall, and open hygiene time, monthly.

03 / The blueprint

Best for

  • Dental practices with open hygiene time and a long overdue list
  • Med spas whose clients come back only when they remember to
  • Front desks that work recall in bursts rather than every day

Trigger

A patient or client passes their recall due date with no appointment scheduled, based on a practice management export or a validated integration.

Inputs

  • The recall due list with last visit date
  • Contact preferences and communication consent
  • Insurance or membership status where it changes the message
  • The messages the practice has approved for each stage

Actions

  • Segment the list by how overdue each patient is
  • Send staged messages (due soon, overdue, long overdue) by preferred channel with a way to book
  • Create a ranked call list for the front desk each morning
  • Stop the sequence the moment an appointment is booked
  • Log every touch on a worksheet or in the practice system where writes are supported

Outputs

  • An outreach log by stage
  • A ranked daily call list
  • A monthly recall recapture report

Human handoff

The front desk owns every call. The sequence never mentions clinical findings, and every message is approved by the practice before use.

Exceptions

  • Patients marked transferred or inactive are removed
  • Minors are contacted through the guardian on file
  • Patients with an unpaid balance go to the office manager before outreach
  • Patients who have opted out of messages are called by a person or left alone, per the practice's rule

Required access

  • A practice management export or a validated integration for the recall list
  • The patient communication platform the practice already uses
  • Signed agreements (including a BAA) covering any vendor that touches patient data

Important limitations

  • Dentrix, Eaglesoft, Open Dental, and similar systems require technical validation, and some installations have no usable API
  • Compliance is scoped with the right agreements (BAA), permissions, data minimization, and security controls, not assumed
  • Recall due dates have to be maintained in the practice system; the workflow does not invent them
04 / Typical tools
  • Dentrix
  • Eaglesoft
  • Open Dental
  • Weave
  • GoHighLevel
  • Dentrix (validate first)
  • Eaglesoft (validate first)
  • Open Dental (validate first)
  • Weave (validate first)
  • GoHighLevel
05 / Timeline

Scoped after the Roadmap call; typically three to five weeks once the data path is validated

06 / Typical price range

$8,000 to $25,000

The range for the tier this workflow usually falls in. Your number comes in a written scope. Pricing →

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